Snoop Dogg, the famous American rapper and actor, has been revealed as a co-founder of a new Web3-based live streaming app called “Shiller”. The app aims to combine Web3 technology with real-time live-streaming content, and Snoop Dogg has partnered with technology entrepreneur Sam Jones to create it. This is just the latest in a series of Web3 partnerships that Snoop Dogg has entered into since NFTs first gained popularity in 2021.
In addition to his work on Shiller, Snoop Dogg has also partnered with other Web3 companies. For example, in April last year, he partnered with Sandbox metaverse to launch an NFT collection called “Snoop Avatars”. He also released a hip-hop single titled “A Hard Working Man,” which was later accompanied by a 50,000-piece NFT drop. Additionally, he partnered with Yuga Labs to perform on a metaverse-transformed stage at MTV’s Video Music Awards.
As for the Shiller app, it heavily features blockchain technology, allowing content creators to “token-gate” their streams and promote non-fungible tokens (NFTs) or other products from e-commerce websites. Content creators can be paid out in cryptocurrencies such as Ether or NFTs, which can be cashed out as fiat.
The launch of Shiller is part of a larger movement in the creator economy, where Web3 technology is playing an increasingly important role. Web3 aims to provide creators with complete ownership over their content and the monetization that flows from it, eliminating intermediaries such as social media monopolies like Facebook, Google, and YouTube.
Other Web3-based platforms are also emerging, such as Damus, a decentralized messaging platform that aims to become a “Twitter killer”. It is built on a decentralized network that enables encrypted end-to-end private messaging, called “Nostr”, and comes with built-in Bitcoin payments on the Lightning network.
Shiller was originally slated for a January release but has been delayed until April, according to the latest update on March 2.