launches AI-powered user companion Amy

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Stock Photo – has introduced Amy, its first-ever AI-powered user companion, for its digital currency platform. Amy will provide real-time data on cryptocurrencies and projects, as well as historical events that have shaped the industry, to over 80 million users worldwide.

The pilot project is currently in its Beta phase, with access restricted to a select few users who hold a account. The companion will be gradually scaled to more users over the coming weeks, and all users can access Amy through the website.

“ will also introduce Amy to additional experiences over time, including within the App,” the company said in an announcement on Tuesday.

Amy provides users with a comprehensive understanding of different aspects of the crypto industry, from blockchain technology to price listings. It serves as a crypto expert resource for general users, leveraging deep learning and data to help identify opportunities in the rapidly evolving crypto sector.

The popularity of artificial intelligence (AI) software has surged this year, with various cutting-edge platforms making waves. Among them are OpenAI’s ChatGPT 3.5, ChatGPT 4.0, DALL-E, Stable Diffusion, Midjourney and Google’s Bard.

Amy is built on OpenAI’s GPT technology. The team is training the AI companion with specific examples to provide relevant and precise results to users.

Amy as a ‘responsible innovation’

In its announcement, said the insights gained during the beta phase pilot of Amy would not only improve her continued rollout but also drive future AI-powered initiatives within the company.

“Building the ecosystem has been a priority focus for from the start,” CEO Kris Marszalek said. “We double downed on our commitments to building and responsible innovation, and Amy is the latest example of our incredible momentum.” has launched several new products in recent months, including UpDown Options for U.S. users from | Derivatives North America, an on-chain staking solution for the Exchange and the GEN 3.0 Exchange. Amy is the latest addition to’s product lineup.

AI in crypto industry

Binance is one of the other digital currency businesses that has also developed an AI product.

On Monday, the company launched an AI-infused non-fungible token (NFT) art platform called Bicasso. The platform allowed a limited run of 10,000 mints before closing access to general users, who are now on a waitlist to join.

Abhi Bisarya,’s EVP Product, maintains that AI has introduced new opportunities in the crypto industry, just like other sectors and businesses. The entire team is thrilled to use the technology via Amy, and the platform is optimistic about AI potential in cryptocurrency.

“As with other businesses and sectors, we see incredible potential and opportunity in the convergence of AI with the crypto industry and our platform specifically,” Bisarya said.

Marszalek also discussed the company’s long-term goals and strategies. With a goal of achieving 250 million users, the company is focused on using AI to improve customer service and product development while also ensuring regulatory compliance.

He highlighted the launch of derivative trading and new features on their Visa card, as well as their NFT marketplace, which aims to be a one-stop-shop for NFTs. Marszalek also addressed questions from the community on the company’s risk management practices and future plans.


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