Changi Airport Group partners with Accenture to launch ChangiVerse

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The Rain Vortex at Jewel Changi Airport, tags: group accenture launch - CC BY-SA
The Rain Vortex at Jewel Changi Airport – CC BY-SA

Changi Airport Group (CAG) has announced a partnership with Irish-American tech company Accenture to launch ChangiVerse, an innovative metaverse experience for people to discover the famous Singapore Changi Airport in a digital environment.

The digital version of the actual airport offers many enjoyable activities and social experiences. It includes famous landmarks such as Jewel’s indoor waterfall and the Jurassic Mile dinosaur display. It also has interactive spaces, such as a café and a glamping tent.

Released on Roblox, ChangiVerse targets digital users and fans interested in exploring travel destinations differently.

Senior vice president of CAG’s enterprise digital ecosystem & business division Hung Jean said that ChangiVerse is an effort to establish Changi Airport as a “fun and magical destination” rather than just a transportation hub.

Jean explained that ChangiVerse is a way to engage with customers who are becoming more digitally oriented and improve their experience through innovation and experimentation. He also emphasized that customers are at “the heart of everything they do.”

Wee Wei Ng, Accenture’s Southeast Asia market unit lead, expressed her excitement about collaborating with CAG to create ChangiVerse. Wee Wei said the digital space combines digital and physical worlds to offer immersive experiences, “enhance customer experiences and drive innovation.”

Per the Accenture blog, the project also aims to increase brand loyalty. The company hopes that the metaverse experience will further cement Changi Airport’s reputation as the World’s Best Airport.

In March, Changi Airport was rewarded with the title of the world’s best airport for the 12th time by U.K.-based airline and airport research firm Skytrax. It outperformed other top airports, such as Hamad International Airport in Doha, Qatar, and Haneda Airport in Tokyo, Japan.

Exploring ChangiVerse

ChangiVerse allows Roblox players to navigate through three central locations — Jewel Changi Airport, Terminal 3 and Airport Boulevard.

Within each area, multiple mini-games and interactive activities mimic various aspects of the airport, such as check-in and baggage retrieval.

ChangiVerse’s main game is Changi Kart, where players compete on a track that takes them through Airport Boulevard. Players must collect purple Butterfly Tokens throughout the race to increase their speed while avoiding obstacles like laser windmills and sweeping dinosaur tails.

From now until September 2023, every month, the person who sets the fastest lap time in the Changi Kart game will be awarded a pair of economy class tickets on Singapore Airlines.

The winners residing in Singapore can use their tickets for a round-trip to any location with a direct flight on the airline. Overseas winners will receive a trip to Singapore as their prize and get an opportunity to experience Changi Airport in person.

A game called Check-in Champ is available in the Terminal 3 zone, where players must help passengers locate the correct check-in kiosk for their flights.

In the Airport Boulevard zone, there is a game that lets players customize their airplanes. As they level up, they can unlock different models and skins to decorate their aircraft. They can also personalize planes in the Plane Hangar.

Another destination in Singapore in metaverse

Earlier this year, Sentosa, a famous destination in Singapore, also ventured into the metaverse with SentosaLand. Players can engage in quests such as the Imbiah Magical Forest adventure course and the Siloso Speedway luge race on the platform.

Players with the most virtual coins on the leaderboard by February 28 won a staycation at the Sofitel Singapore Sentosa Resort & Spa. Also, there were other prizes that players could win, such as limited edition Sentosa mini building block sets and tickets to Madame Tussauds Singapore. One Twitter user with the handle @zyinwty was the lucky winner of the building block sets.


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